What homeowners check before they call a contractor
Most homeowners compare several companies online before they ask for a quote. They want to know:
- Do they do my kind of job? A kitchen renovation company should look like one. Lead with the work you want more of.
- Is their work any good? Photos of finished projects, ideally before and after, are the strongest proof you have.
- Can I trust them? Licence, insurance, warranty, years in business and reviews from real clients.
- Do they work in my area? A clear list of service areas saves a wasted call.
- What happens next? A simple explanation of your process, from first visit to final walkthrough, tells them what to expect.
The pages a contractor website needs
- Homepage. What you do, where you work, your best projects and a clear way to ask for a quote.
- One page per service. Kitchens, bathrooms, basements, additions, decks. Each with photos, what is included, a rough price range if you are comfortable sharing it, and a quote button.
- Projects. A gallery grouped by project type, with a short story for your best jobs: what the client wanted, what you did, and how long it took.
- About. Who you are, how long you have been in business, your licences and insurance, and your crew.
- Reviews. Pull in your Google reviews and add longer testimonials from happy clients.
- Contact and quote. A form that asks the questions you need to qualify a lead, plus your phone number.
Getting found on Google
Most renovation work is local, so Google’s map results matter as much as your website. The website helps Google understand what you do and where:
- A page for each service, written around the words people search for.
- Your service areas mentioned naturally across the site.
- Your business name, address and phone number matching your Google Business Profile exactly.
- A steady flow of Google reviews. Ask every happy client at the final walkthrough.
